Google has so many opportunities I could not list them all. If you look in the "more" tab on there main page you will see all the different applications they are dabbling in. The key is that they have an extremely large amount of people using google.com and their android devices. This coupled with their strong brand name gives them an advantage right now when releasing products. They already have the users so people will try their apps and products. However, it better be good. The user base is fickle and has no patience for poor quality or inferior product.
I am curious to know how effective advertising placed on Google actually is. Is it (still) worth the money to the purchaser? Even though an ad is placed high in the search results, are people actually clicking on the link to the customer site? Has advertising here increased in value, allowing for higher fees and increasing revenues, or are the options for advertising online so large and ever-growing that revenues are coming down or are requiring more customers to make the same profits? I strongly agree with your proposition of diversifying product portfolio to include non-advertising sources of revenue.
I agree with your threats regarding lawsuits and competitors. How should Google address these? diversifying is a great idea, but is there any way that they could strengthen their current products? I have a feeling that they have done such a great job with offering a wide array of products/services that they might begin to become "exposed" on different levels. I am curious is there is anything Google wouldn't do, and I wonder where they would draw the line.
Google has so many opportunities I could not list them all. If you look in the "more" tab on there main page you will see all the different applications they are dabbling in. The key is that they have an extremely large amount of people using google.com and their android devices. This coupled with their strong brand name gives them an advantage right now when releasing products. They already have the users so people will try their apps and products. However, it better be good. The user base is fickle and has no patience for poor quality or inferior product.
ReplyDeleteI am curious to know how effective advertising placed on Google actually is. Is it (still) worth the money to the purchaser? Even though an ad is placed high in the search results, are people actually clicking on the link to the customer site? Has advertising here increased in value, allowing for higher fees and increasing revenues, or are the options for advertising online so large and ever-growing that revenues are coming down or are requiring more customers to make the same profits? I strongly agree with your proposition of diversifying product portfolio to include non-advertising sources of revenue.
ReplyDeleteI agree with your threats regarding lawsuits and competitors. How should Google address these? diversifying is a great idea, but is there any way that they could strengthen their current products? I have a feeling that they have done such a great job with offering a wide array of products/services that they might begin to become "exposed" on different levels. I am curious is there is anything Google wouldn't do, and I wonder where they would draw the line.
ReplyDelete